PSA

On the international level, PSA Group has been active in car sharing in many different ways. PSA Headquarters has requested local importers to start gaining more experience in new mobility services, including car sharing. The Netherlands is home to a rich and lively ecosystem of new mobility services. And PSA Group Netherlands has asked Ananda, when still at shareNL for a car sharing ‘market-scan’ of the Netherlands, providing insights into the current state of the market, the latest developments, key market players and different pricing strategies. The picture painten in this report was well positioned towards (near) future developments, a fresh, outsider perspective.

The report was a starting point for a car sharing strategy for PSA Groupe and their dealers. The report was combined with the rich PSA Group knowledge and insights on their dealer network, threats and opportunities. We stayed involve to advise along the route and tagged along on some visits during the market- and dealer safari, all in order to narrow down the scetched route options to a logical forumla for PSA Groupe.

“Ananda Groag made an elaborate marketscan for PSA on the car sharing landscape, including a solid own vision about the role PSA as an importer could play in this market. We were impressed by the expertise of Ananda and colleagues, The end result exceeded our expectations and showed us that you are at the right place for research on an academic level with Ananda.”

— Rick Hermanns, Managing director Peugeot Netherlands